Create Yourself Some BUZZZZZZZZZZZZZZZZZZZZZZZZ......................
http://www.amazon.com/Dirty-Little-Secrets-Buzz-Attention/dp/1402213379
Great book to get a quick hit on how best to use new media to your advantage. It will give you a good understanding of how to create and use a blog, how to use You Tube to your advantage, why social networking sites are important to create relationships for your business and how you can use Twitter to involve people in what you are doing. It is important to understand that the main focus of all the 'new media' is to help you create relationships with your existing customers and new customers by educating and informing them. New media IS NOT effective when you try to use it for selling...to set-up a blog or a Facebook page simply to try and push sales is a poor idea and it will not work. The people that frequent these sites smell inauthenticity from miles away. People are interested in what THEY are interested in and if you want to WIN you better find out what that is and be interested in it too. Do yourself a favor and grab a copy of this book asap!
Comments